"Any sales techniques taught are more a lesson on what not to do: Don't send customers away without free samples.And don't use words like FABULOUS"
What does the term marketing mean to you? Many of you must think it the same as personal selling.Others think it is same as personal selling and advertising .Still some believe that marketing has something to do with making product available in stores ,arranging displays and maintaining inventories of products for future sales. Actually market includes all of these activities and more. It plays an important role in society, marketing is important to business, marketing offers outstanding career opportunities and it affects your daily life as well. About half of every rupee you spend pays for marketing costs such as marketing research, product development, packaging ,transportation, storage ,advertising and sales expenses. By developing a better understanding of marketing .You will become a better informed consumer .You will better understand the buying process and be able to negotiate more effectively with sellers . The capability to use marketing tools and technology without having to beg or pay for attention is unprecedented . Its a time where you can now build your own crowd to market and sell without paying the social media. One must be aware of marketing trends so that he stays effective and current. The trends that can't be ignored and are most important are: Transparency Direct communication with customers Visual marketing With these three major trends we can achieve success beyond anything.
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